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Ferrari's Luce EV Costs Way More Than Its V12 Purosangue SUV

Maranello’s first EV commands a $122,190 premium over its V12-powered SUV.

Ferrari Luce

Photo by: Ferrari

Adrian Padeanu

By: Adrian Padeanu

Oct 22, at 3:20am ET

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Not necessarily a surprise, but Ferrari's first electric car will cost considerably more than its V12-powered SUV. Our colleagues at Car and Driver have learned that the Luce starts at $560,800 in the United States, a hefty $122,190 premium over the Purosangue, which starts at $438,610. Ferrari has no other model that directly compares with the Luce, making the Purosangue the closest pricing benchmark.

Both cars have rear doors and emphasize practicality more than Ferrari's traditional two-seat sports cars, though the electric newcomer takes a different approach with its radically wild styling. The Purosangue remains the more conventional choice for buyers who want an SUV with a naturally aspirated V12 under the hood.

The Luce is expected to reach U.S. customers in the second quarter of 2027. It marks a major departure for Maranello, bringing an electric powertrain to a lineup that has traditionally built its reputation on high-performance, large-displacement combustion engines mounted in front and behind the driver. Inside and out, the outlandish EV looks unlike anything Ferrari has ever produced.

2027 Ferrari Luce rear

2027 Ferrari Luce rear

Photo by: Ferrari

Four Doors, Four Motors, More Money

While the Purosangue uses a naturally aspirated 6.5-liter V12, the Luce relies on four electric motors, one at each wheel. The combined output stands at 1,035 horsepower, enough to propel Ferrari's first EV from 0 to 62 mph (100 km/h) in just 2.5 seconds.

The electric grand tourer draws power from a 122-kWh battery pack and has an estimated EPA range of 280 miles. That isn't especially impressive for such a large battery, but we'd like to think Ferrari prioritized performance and driving engagement over chasing maximum range.

The Luce isn't just Ferrari's first EV. It also introduces a proper three-seat rear bench, bringing the total seating capacity to five for the first time in a production model from the Italian automaker. By comparison, the Purosangue seats four in individual bucket seats.

That extra practicality is one of the Luce's distinguishing features, although its design takes a very different approach from the high-riding Purosangue. The Luce is slightly longer and lower than the SUV and rides on the largest wheels ever fitted to a Ferrari, with 23-inch alloys up front and 24-inchers at the rear.

2027 Ferrari Luce interior

2027 Ferrari Luce interior

Photos by: Ferrari

2027 Ferrari Luce rear seats

2027 Ferrari Luce rear seats

Photos by: Ferrari

The Heaviest Ferrari Ever

The electric Prancing Horse is also the brand's first car with active aerodynamic grilles and features a completely flat floor, made possible by its dedicated EV platform. Predictably, it's the heaviest Ferrari ever made, tipping the scales at 4,982 pounds (2,260 kilograms).

Personalization will likely push the Luce's price even higher. Ferrari buyers rarely settle for a base-spec car, and the electric newcomer should offer plenty of opportunities to customize its appearance and cabin. At $560,800, the Luce costs almost as much as the Testarossa, though the two models target different buyers.

Ferrari Luce

Source: Ferrari

The Ferrari For The Electric Age

The bigger question is whether traditional Ferrari customers will embrace an electric car that costs substantially more than the company's V12-powered SUV. The Luce certainly has the performance figures and novelty factor to justify its place in the lineup. Still, convincing enthusiasts that a silent powertrain belongs in Maranello's stable could be harder than building a 1,035-hp EV.

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Early signs are encouraging: Ferrari says orders are pouring in despite the immense online backlash the Luce has received. Its polarizing design and electric powertrain have sparked plenty of criticism from traditionalists, but that hasn't stopped the one-percenters from putting their money where their mouths are.

Ultimately, social media outrage doesn't necessarily reflect what buyers are willing to spend, especially when a Ferrari badge is involved. Whether the Luce can win over skeptics once deliveries begin next year remains to be seen, but the initial demand suggests Maranello might have another hit on its hands.

All About Ferrari's First EV:

Jeff Bezos Gave Ferrari The Push It Needed To Build The Luce EV

I Saw The Ferrari Luce Before Anyone Else. Here's What Ferrari Didn't Show You

Ferrari Is Loving The Luce Haters

No, Ferrari Isn't Forcing Customers To Buy The Luce

Source: Car and Driver

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