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Hyundai Previews First Body-On-Frame Pickup With Wild Boulder Concept

The new midsize truck will arrive by 2030.

Hyundai Boulder Concept

Photo by: Hyundai

Anthony Alaniz

By: Anthony Alaniz

Apr 1, at 11:30am ET

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The Breakdown:

The Hyundai Boulder concept previews the brand’s first body-on-frame platform.
It will first underpin a midsize pickup that will arrive before 2030.
The platform will underpin future models, likely including an SUV.

Hyundai has not been shy about wanting a body-on-frame truck. The automaker confirmed it would build one last year, but now we have our first look at the platform that will underpin it. It’s disguised as the Boulder Concept, a boxy SUV that the automaker might also make.

The Boulder has a two-box silhouette wearing Hyundai’s “Art of Steel” design language, which debuted at this year's New York Auto Show. The automaker says the concept, which was designed in the United States, indicates the brand’s future design direction.

The body-on-frame platform, the automaker’s first, will underpin a new midsize pickup arriving by 2030 and other future vehicles. This likely includes a future off-road-oriented SUV that will likely look quite similar to the Boulder, if Hyundai’s past concepts are any indication.

Hyundai Boulder Concept

Photo by: Hyundai

According to Hyundai, the Boulder’s boxy design gives the SUV “aggressive approach, departure, and breakover angles” and features a “generous fording depth.” It wears 37-inch mud-terrain tires and features a full-size mounted spare on the tailgate. The tailgate features a double-hinge that opens in either direction and a power drop-down rear window.

Inside, the Boulder has a retro-futuristic cabin. It lacks a traditional display for the gauges, instead showing vital vehicle information at the bottom of the windshield, like a full-width head-up display. The rounded dashboard features four small square displays with physical controls, rather than a single massive screen, which we hope is the future of in-car displays.

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Hyundai makes no mention of possible powertrains, but we expect the platform to accommodate pure electric, combustion, and hybrid options. The automaker says it is in the “early days” of developing the body-on-frame platform, but the end of the decade is not far off, so we expect to learn more about the truck and other models soon.

Gallery: Hyundai Boulder Concept

Hyundai Boulder Concept

Source: Hyundai

Motor1’s Take: Hyundai has been talking about a body-on-frame pickup for months, and it is now one step closer to reality. It will compete with segment staples like the Toyota Tacoma, but midsize trucks are as popular as ever, and Hyundai has made great strides in expanding its lineup in a way that resonates with buyers.

Here's More From The New York Auto Show:

2027 Seltos Revealed: Kia's Compact Crossover Gets Telluride-Inspired Design

2027 Subaru Getaway Revealed: A Three-Row Electric SUV With 420 HP And AWD

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Source: Hyundai

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