Jaguar Be Damned: JLR Just Had its Best Profit in a Decade

Jaguar-Land Rover recorded a profit of $3.33 in its fiscal year-end results, thanks in part to the best-selling Defender.

Land Rover Defender Octa

Brian Silvestro

By: Brian Silvestro

May 14, 2025 at 10:03am ET

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Jaguar revealed on Wednesday that it delivered $3.33 billion in profit for its fiscal year ending March 31st, 2025—its largest in a decade. The success comes despite the Indian-owned British conglomerate ending sales of virtually every Jaguar model.

Jaguar sold just 26,862 cars from March 2024 to March 2025—a drop of 45.8 percent. Around half of those cars were F-Pace SUVs. The other half were leftover models sitting on dealer lots.

Model Sales (Units) Land Rover Defender 115,404 Land Rover Range Rover Sport 79,862 Land Rover Range Rover 77,000 Jaguar (Total) 26,862

JLR's success, then, came from the brand's other arm: Land Rover. The Defender continues to be the carmaker's best-seller, moving 115,404 units in the last 12 months, according to Autocar. In second place was the Range Rover Sport, with 79,862 units sold, an increase of 19.7 percent. Behind that was the full-size Range Rover, at just under 77,000 units sold.

The brand also points to plug-in hybrids for its success. JLR saw sales of PHEVs jump by 21.7 percent year-over-year. Sales of PHEV-powered Range Rovers, meanwhile, spiked by 38.2 percent in the same period.

Despite a tariff deal between the US and the UK, which would see tariffs drop to 10 percent, JLR's big gains could be short-lived. Tata, JLR's parent company, said on Tuesday it is reevaluating its annual profitability target for the British brand.

"We are assessing our guidance in light of the recent UK-US trade deal announced on May 8 and will provide an update at our investor day on June 16," the company said in a statement to Reuters.

Uncertainty be damned, JLR is moving forward with its ambitious electric vehicle goals. The company just finished work on the Range Rover Electric's production line, with plans to start deliveries later this year. It's retooled its Solihull, UK production facility to build Jaguar EVs like the Jaguar Type 00. And it's also spent $4 million on an academy to train workers on how to assemble EVs.

Jaguar Type 00 Concept

Photo by: Jaguar

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"JLR has ended the year with strong annual and quarterly earnings, including delivering our tenth consecutive profitable quarter and our net debt zero target," CEO Adrian Mardell said in a statement. "We have achieved record sales of Defender, revealed the stunning Jaguar Type 00, and we are preparing to launch the wonderful Range Rover Electric.

"This strong and consistent performance, the commitment of our people, partners and clients, and the appeal of our luxury brands will support our response to current global economic challenges, including the evolving global trading environment."