Mini's New Personal Assistant Is An Animated English Bulldog

It makes its debut onboard the Aceman concept in China.

Mini Spike personal assistant

Angel Sergeev

By: Angel Sergeev

Apr 10, 2023 at 4:32am ET

Add Motor1.com as a preferred source in Google

Comment

Mini is preparing for the launch of a new generation of models. We already got strong hints at what to expect in the form of many spy photos and an official teaser (see the related links below) but most of them showed only the exterior of the new cars. Now, it’s finally time to take a closer look at the interior, though Mini is ready to only show us its new personal assistant, which is part of the brand’s redesigned infotainment system.

Ladies and gentlemen, meet Mini Spike – “the canine friend of the Mini brand” – which returns in an animated form for this new application. Or, putting the marketing speech aside, Mini Spike is an English Bulldog that will provide all the support to users from the infotainment screen of the company’s new generation models. It is now making its debut appearance during the 2023 Auto Shanghai in China in the form of a large-format sculpture and we will see it in production cars very soon.

Gallery: Mini Spike personal assistant

Mini Spike personal assistant

Obviously, this cute big toy isn’t the most important and interesting thing as Mini also shows us what its upcoming infotainment system will look like for the first time. Not all the details are known but the automaker says it will reveal more throughout the year until the full debut of the new model family arrives. All we know for now is that Mini Spike “is becoming a characterful companion for the user experience.”

What do you think?

View

Comments

If this isn’t the first time you are hearing about Mini Spike, your memory serves you right. The playful character was introduced with Mini’s launch in the modern era back in 2001. It was considered the perfect animal equivalent of the marque at the time and it seems that Mini is ready to take it to the future in this new digitalized form.

New Generation Minis Coming:

2024 Mini Countryman EV Teaser Confirms 188-HP, 308-HP Outputs

2024 Mini Cooper Spied Completely Undisguised During Photoshoot In LA

In China, Mini Spike will be also shown onboard the Aceman concept. The crossover-ish show car was unveiled for the first time in July last year as a preview of the company’s future design language. The concept also received a Pokemon-inspired makeover a month later for Gamescom 2022.

Source: Mini

We want your opinion!

What would you like to see on Motor1.com?

Take our 3 minute survey.

- The Motor1.com Team

Share this Story

GO TO COMMENTS

(

)

Got a tip for us? Email: tips@motor1.com

View all comments ( )

Popular

From Detroit To Tokyo: Where Every Major Automaker Calls Home

Scion Is Back, And It's Bringing A Tiny Kei Truck To America

New Lotus Esprit's Engine Revealed: Twin-Turbo V8 With Nearly 700 Horsepower

12 Crossovers That Are Surprisingly Good At Off-Roading

Holy Crap: The Ford Mustang Cobra Is Coming Back