Bugatti Debuts Customizable Wine Bottle Case With Satellite Tech

A thermodynamic cooling cell regulates the interior temperature.

Bugatti debuts La Bouteille Sur Mesure custom wine bottle case.

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Anthony Alaniz

By: Anthony Alaniz

Nov 4, 2022 at 2:02pm ET

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Bugatti has partnered with Champagne Carbon to build a one-of-a-kind wine bottle case. The La Bouteille Sur Mesure is a bespoke case with “near-infinite” customization options, which is sculptured to look like the brand’s high-end models. Customers can get a case that looks like the Chiron, Divo, Mistral, or Bolide.

“These highly individualized and luxurious bottles will be the perfect match to every customer’s hyper sports car,” said Wiebke Ståhl, Bugatti International’s managing director.

The case is completely customizable, along with the wine bottle and the wine inside of it. Customers will be able to designate not only the case’s exterior color but its interior, too. Several components are available in a variety of colors, just like the company’s cars, allowing people to create a champagne case as bespoke as their own Bugatti.

Gallery: Bugatti La Bouteille Sur Mesure

Bugatti La Bouteille Sur Mesure

The new La Bouteille Sur Mesure arrives nearly a year after the automaker revealed its La Bouteille Noire, a 15-liter bottle of Champagne Carbon housed in a sculpted case inspired by the Bugatti La Voiture Noire. It took more than 150 hours to build the case, featuring 314 individual sheets of carbon fiber. The new cases use the same hand-crafted process.

“It is so interesting watching Alexandre Mea and Champagne Carbon generating inspiration from whatever we do at Bugatti – be it the design, the technology, or the materials we use,” Ståhl added.

Taking the case a step further is the optional thermodynamic cooling cell, a technology found in orbiting satellites. It and 15 high-end fans circulate cool air within the case, ensuring the vintage is kept at the optimal temperature.