Elon Musk reveals Tesla logo is more than just a fancy 'T'

The more you know...

Adrian Padeanu

By: Adrian Padeanu

Jan 26, 2017 at 4:34am ET

Add Motor1.com as a preferred source in Google

Comment

Created by the same New Jersey-based RO-Studio in charge of designing the “SpaceX” logo, the “T” representing Tesla’s badge is actually a perfect fit. The reason for that is because it illustrates a cross section of an electric motor, the heart of all Tesla’s cars. Elon Musk himself revealed the origins of the logo a few days ago on Twitter when asked by a Tesla fan about the story behind the “T.”

Tesla logo origins

As depicted in the image above, the “T” was originally applied onto a silver shield, but eventually Tesla decided to simplify the badge by removing the shield. Speaking of simplifying things, up until last year or so just about everyone was referring to the company as “Tesla Motors,” but the “Motors” has been dropped since then and it’s now simply called “Tesla.” The company’s official website was up until July 2016 accessible at “TeslaMotors.com,” but if you go to that address now it’s going to redirect you to “Tesla.com.”

You are going to see the Tesla logo more and more often in the next couple of years taking into account there’s a very long waiting list for the Model 3, which is now listed on the company’s site as “Model 3” instead of the previous “Model ☰”.

More than 400,000 have lined up to get the more affordable compact electric sedan set to enter production later this year. Customer deliveries are slated to begin before the year’s end and new orders will be fulfilled starting mid-2018.

The Model 3 is not the only new car currently in the works at Tesla considering there are plans for a semi-truck, a minibus, and a smaller Model Y crossover. Further down the line, the Roadster will return for a second generation, although it’s not a high priority right now, so don’t expect to see it before the end of the decade.

What do you think?

View

Comments

Photo: Daniel Fourie and Bugman123.com

Source: Elon Musk (Twitter) via Electrek, Ro-Studio

Gallery: Tesla logo origins

Tesla logo origins

We want your opinion!

What would you like to see on Motor1.com?

Take our 3 minute survey.

- The Motor1.com Team

Share this Story

GO TO COMMENTS

(

)

Got a tip for us? Email: tips@motor1.com

View all comments ( )

Popular

12 Crossovers That Are Surprisingly Good At Off-Roading

Audi Nuvolari Costs $700,000. And It Will Be Rare In America

Dodge Is Back In NASCAR After 14 Years. Here's Everything We Know

Rimac's Electric Hypercar Is Dead Earlier Than Expected

Lucid's Sub-$50,000 SUV Comes Into Focus In New Teaser